In 2017, I made a choice to spend more time on my business(es).
And as a consequence, I got to spend less time doing what I love - traveling, working out, and hanging out with my son 😠😢
And despite of my belief that "if you focus on your goals, if you work hard, if you put in time, and effort, it will pay off"... I saw very mediocre results.
2018 was the first year for our ExtraHyperActive brand, and our in-house influencer marketing platform 🎆 👏 🎉
Finding professional, knowledgeable, and authentic fitness & travel influencers is the biggest challenge. And training people who have no business/marketing knowledge/experience, and no personal brand is even harder ( and time consuming ! ).
Working with influencers is not only time consuming, but also not cheap 💰💰💰
That's why, in 2019 I will focus on investing more money in influencer marketing campaigns working directly with influencers ( cutting out "middle-man" influencer platforms ).
Being an entrepreneur/small business owner can be very stressful. Entrepreneurs are more at risk of burnout because they tend to be extremely passionate about work, more socially isolated, have limited safety nets, and operate in high uncertainty. All that puts a lot of strain on our bodies, and mind.
That's why, in 2019, I want to focus more on my physical, and mental health, while, at the same time, introducing my ExtraHyperActive Fitness to fellow entrepreneurs.
2018 was my first year learning about video marketing 📹 🎥 📷, and while I enjoy creating videos, the marketing part is still something I'm struggling with. Our ExtraHyperActive YouTube channel saw a very insignificant growth. In 2019, I want to grow my channel to 10K subscribers while establishing myself as a fitness & travel (influencer ) marketing expert.
Last year, I made a decision to learn about cryptocurrency investing/business opportunities...
As you might know, 2018 was not a good year for cryptocurrency 😰 As I result, my first investments tanked... but I'm not giving up on crypto, and hope to continue learning in 2019.
To diversify, I also want to learn about ... investing in RV/mobile parks. I also consider "RV-lifestyle" as my "retirement options" 😉
In 2016, I became a huge advocate for medical marijuana, and CBD oils...
While promoting their medical benefits, I also looked into business opportunities... but other than affiliate marketing options couldn't find anything else.
In 2018, cannabis/medical marijuana/CBD/hemp businesses really took off !
So, investing in publicly traded cannabis stocks is another option I'm considering in 2019...
As you already might know, the main mission of ExtraHyperActive brand is to help people live a happy, healthy, and adventurous life !
But over the last few years, I've realized that it's hard to do without financial support...
That's why, nowadays, I put my business goals on top of my Bucket List 💰💰💰
But it doesn't mean we'll stop having fun !
After all, what's the point of making all that money if you can't enjoy life ?!
“You will never feel truly satisfied by work until you are satisfied by life.” - Heather Schuck
“Life will always get busy, make time to do the things you love.” - Lailah Gifty Akita
“Never confuse having a career with having a life.” - Eddie Bauer
Even though 2018 was crazy busy, and stressful, we made time to have fun :
- I finally got to go kiteboarding at Hood River, OR
- My son took his first "introduction to scuba" class, and now is getting ready to get certified !
- Both of us got to try clay shooting !
- We went on an amazing road trip from Port Angeles, WA - Victoria - Tofino, B.C. ( something that I've had on my Bucket List for years !! )
- We both got to try dirt biking
- My son got to try flyboarding ( something that I had on my list ! can you believe it ?! )
- And we even got our dog into land paddling !
So, what do we have in plans for 2019 you ask ?
Here are just a few adventure travel goals that have been on my list for the last .... years :
- fly in an air balloon
- learn fly fishing/hunting
- learn the basics of sailing
- try paragliding in Oregon ( and while there, go sandboarding, ATVing, kiting, surfing, hiking...)
- windsurfing in Hood River
- go rock climbing, rafting, snowboarding, snowshoeing, jet skiing, backpacking... with my son
- get my son scuba certified
- climbing Mt Baker/Hood/Rainier
- backpacking Wanderland Trail
- bikepacking
- wakeboarding/wakesurfing
- snowkiting
Places to visit :
- Hawaii
- San Francisco
- New York
- Lake Tahoe
- UK
Toys to buy :
- adventure van
- motorcycle
2018 made me realized not only how important was it to have a business that you're truly passionate about, but also that your passion alone might not be enough to make your business profitable...
In 2017, I made a decision to spend less time on my "Seattle Kite, Surf, Paddle" business when I realized that doing my outdoor activities was more fun for me than making money teaching them to others.
But at the same time, I wanted to show others that no matter what your passion is, you can make money doing what you love !
That's why, I use both "Seattle Kite, Surf, Paddle", and "Land Paddling USA" as examples that anybody can turn their passion into a business !
BUT... in order to do that, one has to put in time, and effort to learn, at least, the fundamentals of business, marketing, and branding !
So, if you're as passionate about living a happy, healthy, and adventurous life as I am, and you are looking for ways to support your epic lifestyle, I invite you to join our Tribe !
2019 will be an amazing year to be our brand Ambassador/Influencer !!
Not only will you learn about business and marketing, will make $$$ promoting our brand, build YOUR own personal brand, but you'll also have a chance to collaborate with many other famous brands in fitness, and adventure travel marketing niches !
Join Now !
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